Technology

The Rise of Socialar: A New Era of Interactive Content Creation

Published

5 months ago

April 25, 2024

Step into a world where reality blends seamlessly with the virtual, where imagination knows no bounds, and creativity takes center stage. Welcome to the era of Socialar – a revolutionary technology that is changing the way we interact with content and each other. In this blog post, we will dive deep into the exciting realm of Social AR, exploring its definition, benefits, examples, and potential impact on marketing. Get ready to discover how this innovative tool is reshaping our digital experiences in ways we never thought possible!

Understanding Social AR

Social AR, short for Social Augmented Reality, is a cutting-edge technology that combines the real world with digital elements to create immersive experiences. It allows users to interact with virtual objects in their physical environment through devices like smartphones or smart glasses. By overlaying computer-generated graphics onto the real world, Socialar enhances our perception of reality and opens up endless possibilities for creativity.

Unlike traditional augmented reality applications that focus on individual user experiences, Social AR emphasizes social interaction by enabling multiple users to engage with the same augmented content simultaneously. This collaborative aspect adds a new dimension to how we connect and share experiences in a digitally enhanced environment.

What is Social AR?

Social AR, or Social Augmented Reality, is a cutting-edge technology that merges the digital world with the physical environment through interactive experiences. This innovative concept allows users to overlay virtual elements onto their real surroundings in real-time using smartphones or AR glasses.

By leveraging Social AR, individuals can engage with immersive content like animated graphics, 3D models, and interactive games within their immediate surroundings. It transforms how we interact with our environment by adding layers of digital information that enhance our perception of reality.

Imagine being able to try on virtual clothing before making a purchase or playing augmented reality games with friends in the same physical space – all made possible through Social AR’s seamless integration of virtual and real-world elements.

Why do I need Social AR?

Social AR is not just a passing trend; it’s a powerful tool that can revolutionize the way we interact with content. Imagine being able to seamlessly blend digital elements into your real-world environment, creating immersive experiences like never before. With Social AR, you have the opportunity to engage your audience in ways that were previously unimaginable.

Whether you are a business looking to stand out in a crowded market or an individual wanting to create captivating content, Social AR offers endless possibilities. It allows you to enhance storytelling, increase engagement levels, and drive more meaningful connections with your audience. By incorporating Social AR into your strategy, you can elevate your brand presence and leave a lasting impression on consumers.

In today’s fast-paced digital landscape, staying ahead of the curve is crucial for success. Embracing Social AR is not just about keeping up with trends; it’s about future-proofing your content creation efforts and establishing yourself as an innovative leader in your industry. So why do you need Social AR? Because it has the potential to transform how we consume and interact with content – don’t miss out on this exciting evolution!

The AR Ecosystem

Augmented Reality (AR) has rapidly expanded its presence in the digital landscape, creating an immersive experience for users. The AR ecosystem encompasses a network of technologies, devices, and platforms that enable the integration of virtual elements into our physical world seamlessly.

From AR glasses to mobile apps, the ecosystem is diverse and continually evolving to meet the demands of users seeking interactive and engaging content. Companies are investing heavily in AR technology to enhance user experiences across various industries such as gaming, retail, education, and healthcare.

As more businesses embrace AR solutions, we can expect further advancements in hardware capabilities and software development within the expanding AR ecosystem. This dynamic environment offers limitless possibilities for innovation and creativity in shaping how we interact with digital content.

Differences in Social AR

Social AR and traditional AR may seem similar, but they have distinct differences worth noting. While traditional AR focuses on overlaying digital elements onto the physical world, Social AR emphasizes interactive experiences shared among users in real-time.

One key difference lies in the collaborative nature of Socialar, where multiple users can interact simultaneously within a shared augmented environment. This dynamic feature enhances social interactions and promotes engagement through collective participation.

Moreover, Social AR often integrates social media platforms to enable seamless sharing of augmented content with friends and followers. This connectivity aspect sets it apart from conventional AR applications by fostering a sense of community interaction within the augmented space.

Advantages and Disadvantages

Social AR comes with a range of advantages that can enhance user experience and engagement. One major advantage is the interactive nature of Social AR, allowing users to actively participate in content creation. This level of interactivity can lead to higher levels of engagement and sharing among users.

On the flip side, one disadvantage of Socialar is the potential for over-saturation or misuse. If not executed properly, overly flashy or intrusive augmented reality experiences can turn off users rather than draw them in. Additionally, implementing Social AR may require a learning curve for both creators and users, which could pose challenges initially.

Despite some drawbacks, the benefits of using Socialar for content creation and marketing purposes are substantial. With careful planning and execution, businesses can leverage this technology to create immersive experiences that captivate their audience like never before.

Examples of Social AR

Social AR is revolutionizing the way we interact with content, offering immersive experiences that blend the digital and physical worlds seamlessly. One prime example of Social AR is Snapchat’s popular filters that allow users to transform their faces in real-time using augmented reality technology. These playful and engaging filters have taken social media by storm, captivating audiences worldwide.

Another striking example of Socialar is the IKEA Place app, which enables users to visualize how furniture will look in their homes before making a purchase. By superimposing virtual objects into real-world settings through the lens of a smartphone camera, IKEA has streamlined the shopping experience for customers. This innovative use of AR technology showcases its practical applications beyond entertainment.

Furthermore, brands like Nike have leveraged Socialar to create interactive experiences for consumers. Through initiatives like Nike Fit, which uses augmented reality to help shoppers find the perfect shoe size, brands are enhancing customer engagement and driving sales. These examples demonstrate how Social AR is reshaping industries and opening up new possibilities for interactive content creation on a global scale.

Creating with Social AR

Creating with Social AR opens up a whole new world of interactive content possibilities. With this technology, users can blend the physical and digital realms seamlessly. Imagine designing virtual objects that appear in real-world environments or developing immersive experiences for users to engage with. The creative potential is endless!

By harnessing the power of Socialar tools, content creators can craft captivating storytelling experiences that captivate audiences like never before. Whether it’s enhancing social media posts with augmented reality filters or designing interactive games, the ability to create unique and engaging content is at your fingertips.

From crafting personalized branded filters for social media platforms to developing innovative AR marketing campaigns, Social AR empowers businesses to connect with consumers in more meaningful ways. By leveraging this technology creatively, companies can elevate their brand presence and leave a lasting impact on their target audience.

Implementing Social AR for Marketing

In the world of marketing, staying ahead is crucial. Social AR offers a fresh approach to engage and connect with your audience in ways never seen before. By implementing Socialar for marketing campaigns, brands can create interactive experiences that captivate consumers and leave a lasting impression. Imagine showcasing products in a virtual setting or allowing customers to try them on virtually through their smartphones.

Socialar opens up endless possibilities for businesses to showcase their products and services creatively. It allows brands to tell their story in an immersive way, fostering deeper connections with customers. Through innovative use of augmented reality, companies can drive brand awareness, increase engagement, and ultimately boost sales.

Future of Social AR

The future of Social AR is undoubtedly promising. As technology continues to evolve, we can expect even more innovative and interactive experiences in the realm of augmented reality. With Socialar, the possibilities are endless, from immersive storytelling to personalized marketing campaigns that truly engage consumers on a whole new level.

As more brands and creators embrace Social AR tools and platforms, we can anticipate a surge in user-generated content that blurs the lines between virtual and physical worlds. This shift towards collaborative and shared experiences through AR opens up exciting opportunities for social interaction and creativity.

In the coming years, we can envision a world where Socialar becomes seamlessly integrated into our daily lives, transforming how we communicate, learn, shop, and entertain ourselves. The evolution of this technology holds immense potential for revolutionizing various industries and shaping the way we interact with digital content.

Conclusion

Socialar is revolutionizing the way we interact with content and each other. With its ability to merge the digital world with the physical one, Social AR opens up endless possibilities for creativity, engagement, and marketing strategies. As technology continues to advance, we can expect Social AR to become even more integrated into our daily lives, shaping how we communicate and consume information. Embrace the rise of Socialar and stay ahead in this new era of interactive content creation.

Technology

The Fascinating World of Manhiascan: A Comprehensive Guide

Published

9 hours ago

September 20, 2024

Hazel William

What is Manhiascan?

Manhiascan is a cutting-edge technology that combines advanced scanning methods with sophisticated data analysis. This innovative approach allows for a deeper understanding of various materials and their properties, revolutionizing industries such as manufacturing, healthcare, and environmental monitoring. By utilizing high-resolution imaging and precise data interpretation, Manhiascan offers unparalleled insights that can enhance efficiency and decision-making processes.

The Evolution of Scanning Technology

Historical Context

The journey of scanning technology has come a long way since its inception. Early scanning methods relied on basic imaging techniques, often yielding limited information. Over the decades, advancements in technology have led to the development of more sophisticated systems, including:

X-ray Imaging: Widely used in medical applications to visualize the internal structure of objects.
Magnetic Resonance Imaging (MRI): A non-invasive technique used in healthcare to produce detailed images of organs and tissues.
Ultrasound Technology: Commonly employed in prenatal imaging and other medical diagnostics.

The Advent of Manhiascan

Manhiascan represents the latest leap in this evolution. By integrating multiple scanning technologies into one system, it offers enhanced accuracy and versatility. This amalgamation allows for simultaneous analysis of various materials, reducing the need for multiple devices and streamlining the scanning process.

Key Features of Manhiascan

High-Resolution Imaging

One of the standout features of Manhiascan is its high-resolution imaging capability. This enables users to capture minute details, which is crucial in industries where precision is paramount. High-resolution images facilitate better analysis, leading to improved outcomes in fields such as manufacturing and medicine.

Real-Time Data Analysis

Manhiascan stands out for its ability to provide real-time data analysis. This feature is particularly beneficial in environments where immediate decisions are necessary, such as in emergency medical situations or during production line inspections. The ability to analyze data as it is being collected enhances responsiveness and can lead to quicker interventions.

Multi-Material Capability

Unlike traditional scanners that are often limited to specific types of materials, Manhiascan can analyze a wide range of substances. This versatility makes it an invaluable tool across different sectors, from identifying flaws in metals to assessing the quality of pharmaceuticals.

Applications of Manhiascan

Manufacturing Industry

In the manufacturing sector, Manhiascan is employed to ensure quality control and optimize production processes. By detecting defects and inconsistencies in raw materials and finished products, it helps manufacturers maintain high standards, ultimately reducing waste and increasing efficiency.

Healthcare

In the healthcare realm, Manhiascan is transforming diagnostic imaging. Its high-resolution capability allows for earlier detection of diseases and better monitoring of patient conditions. Moreover, its real-time analysis feature aids healthcare professionals in making informed decisions quickly, which can be life-saving.

Environmental Monitoring

Manhiascan also plays a crucial role in environmental monitoring. By analyzing soil, air, and water samples, it helps in assessing pollution levels and ensuring compliance with environmental regulations. This application is vital for protecting ecosystems and public health.

Benefits of Using Manhiascan

Enhanced Accuracy

The precision of Manhiascan leads to improved accuracy in data collection and analysis. This is particularly important in fields where even minor errors can have significant consequences, such as healthcare and manufacturing.

Increased Efficiency

By combining multiple scanning technologies into one system, Manhiascan reduces the time and resources needed for material analysis. This efficiency translates into cost savings and quicker turnaround times in various industries.

Comprehensive Data Insights

Manhiascan provides a holistic view of materials and their properties. This comprehensive data allows businesses to make more informed decisions and implement strategies based on accurate insights.

Challenges and Considerations

Initial Investment

While the benefits of Manhiascan are substantial, the initial investment in such advanced technology can be a barrier for some organizations. Companies must weigh the potential return on investment against the upfront costs.

Training and Expertise

The effective use of Manhiascan requires trained personnel who understand how to operate the system and interpret the data accurately. Organizations must invest in training to maximize the technology’s potential.

Future Prospects

Innovations on the Horizon

As technology continues to advance, the capabilities of Manhiascan are expected to expand. Innovations such as AI integration for enhanced data interpretation and the development of portable scanning devices are just a few possibilities on the horizon.

Broader Adoption

With its potential benefits across various sectors, the adoption of Manhiascan is likely to increase. As organizations recognize the value of accurate data and efficient processes, we can expect to see more widespread use of this technology.

Comparison of Scanning Technologies

Feature	Traditional Scanning	Manhiascan
High-Resolution Imaging	Limited	Exceptional
Real-Time Analysis	Not Available	Available
Multi-Material Capability	Limited	Extensive
Cost	Generally Lower	Higher Initial Cost
Training Requirement	Basic	Advanced

Conclusion

Manhiascan is paving the way for a new era of scanning technology, offering unprecedented accuracy and efficiency. Its diverse applications across manufacturing, healthcare, and environmental monitoring make it an invaluable tool for organizations looking to enhance their operations. As the technology continues to evolve, its impact on various industries is poised to grow, ultimately leading to better outcomes and improved quality of life. Embracing Manhiascan today could be the key to unlocking future success in an increasingly data-driven world.

Technology

Becoming a Software Engineer at Amazon with iGotoffer Insights

Published

1 day ago

September 19, 2024

Hazel William

Software Engineer at Amazon with iGotoffer Insights

In the ever-evolving landscape of technology, Amazon stands out as a premier destination for software engineers seeking to make a significant impact. Known for its innovation, scale, and challenging work environment, Amazon offers software engineers the opportunity to work on cutting-edge projects that shape the future of technology. For those looking to navigate the complexities of securing a role at Amazon, iGotoffer provides valuable insights and resources. This article explores the path to becoming a software engineer at Amazon, leveraging iGotoffer’s guidance, and includes a comparative analysis of key factors to consider.

The Amazon Software Engineering Experience: What to Expect

Becoming a software engineer at Amazon is a coveted position that comes with its own set of expectations and opportunities. Amazon is renowned for its rigorous hiring process, which includes multiple stages of interviews, technical assessments, and behavioral evaluations. Engineers at Amazon work on a diverse range of projects, from enhancing cloud services with AWS to developing innovative consumer products. The work environment is fast-paced and data-driven, emphasizing continuous improvement and high standards. Amazon’s leadership principles play a crucial role in shaping the company culture, guiding decision-making, and fostering a collaborative atmosphere. Understanding these principles and preparing for the interview process are essential steps for aspiring engineers.

iGotoffer: Your Resource for Amazon Software Engineering Insights

iGotoffer is a platform that provides valuable information and resources for individuals pursuing careers in technology, particularly at major tech firms like Amazon. For software engineers, iGotoffer offers detailed insights into the interview process, compensation packages, and the skills required to excel. The platform features comprehensive guides, including typical interview questions, coding challenges, and tips for navigating the technical and behavioral aspects of the hiring process. By leveraging iGotoffer’s resources, candidates can better prepare for interviews and gain a deeper understanding of what it takes to succeed at Amazon.

Key Aspects of the Amazon Software Engineering Role

1. Technical Skills and Competencies

Amazon seeks software engineers with a strong technical foundation and expertise in various programming languages and technologies. Proficiency in languages such as Java, C++, and Python is often required, along with experience in system design, algorithms, and data structures. Engineers are expected to demonstrate problem-solving abilities, coding skills, and an understanding of software development best practices. The technical interviews typically involve coding challenges, algorithmic problems, and system design questions that assess a candidate’s technical proficiency and problem-solving skills.

2. Behavioral and Leadership Principles

Amazon places a significant emphasis on its leadership principles, which are integral to the company culture and hiring process. Behavioral interviews focus on assessing a candidate’s past experiences, decision-making processes, and alignment with Amazon’s core values. Preparing for these interviews involves reflecting on past projects, demonstrating how you’ve embodied leadership principles, and showcasing your ability to drive results and innovate.

3. Compensation and Benefits

Amazon offers competitive compensation packages for software engineers, which often include a base salary, performance bonuses, and stock options. The total compensation package may vary based on experience, role, and location. In addition to financial compensation, Amazon provides a range of benefits, including health insurance, retirement plans, and employee discounts. Understanding the full scope of the compensation package and benefits is essential for evaluating job offers and making informed career decisions.

Comparative Analysis: Amazon vs. Other Tech Giants

To help prospective candidates understand how Amazon stacks up against other tech giants, here is a comparative chart highlighting key factors:

Feature	Amazon	Google	Microsoft	Facebook
Technical Skills Required	Java, C++, Python, System Design	C++, Java, Python, Algorithms	C#, .NET, Azure, Algorithms	Python, C++, Data Structures
Behavioral Evaluation	Leadership Principles Focus	Googleyness, Behavioral Traits	Leadership Principles, Behavioral	FB Values, Problem Solving
Compensation	Base Salary, Bonuses, Stock Options	Base Salary, Bonuses, Stock Options	Base Salary, Bonuses, Stock Options	Base Salary, Bonuses, Stock Options
Work Environment	Fast-Paced, Data-Driven	Innovative, Collaborative	Diverse, Inclusive	Dynamic, Collaborative

Conclusion: Software Engineer at Amazon with iGotoffer

Navigating a career as a Software Engineer at Amazon with iGotoffer is an exciting opportunity that promises both challenges and rewards. Amazon’s emphasis on innovation, customer obsession, and high standards makes it a premier destination for software professionals seeking to make a significant impact. The rigorous hiring process, which includes technical assessments and behavioral interviews, requires thorough preparation and a clear understanding of Amazon’s leadership principles.

By leveraging resources from platforms like iGotoffer, candidates can gain valuable insights into the application process, enhance their preparation, and improve their chances of securing a role at Amazon. Understanding key aspects such as technical skills, leadership principles, and compensation packages is crucial for making informed decisions and achieving career success.

FAQs: Software Engineer at Amazon with iGotoffer

1. What is the hiring process for software engineers at Amazon?

The hiring process typically includes several stages: an initial application review, phone interviews (technical and behavioral), and onsite interviews. The onsite interviews consist of technical assessments, including coding challenges and system design questions, as well as behavioral interviews focused on Amazon’s leadership principles.

2. What technical skills are most important for an Amazon software engineering role?

Key technical skills include proficiency in programming languages such as Java, C++, and Python, as well as strong knowledge of data structures, algorithms, and system design.

3. How does Amazon’s leadership principles influence the interview process?

Amazon’s leadership principles are central to the interview process, as candidates are assessed on their alignment with these principles. Behavioral interviews focus on how candidates have demonstrated qualities such as Customer Obsession, Deliver Results, and Think Big in their past experiences.

4. What types of benefits does Amazon offer to its software engineers?

Amazon offers a comprehensive benefits package that includes health insurance, retirement plans, performance bonuses, and stock options. Additional benefits may include employee discounts, wellness programs, and professional development opportunities.

5. How can iGotoffer help me prepare for an Amazon software engineering interview?

iGotoffer provides detailed guides and resources on the Amazon interview process, including typical questions, coding challenges, and tips for both technical and behavioral interviews. Utilizing these resources can help you better prepare for the interview process and improve your chances of success.

By understanding the key aspects of the Amazon software engineering role and leveraging resources from platforms like iGotoffer, you can effectively prepare for a career at one of the world’s leading tech companies. Embrace the opportunity to work on groundbreaking projects, and take advantage of the insights available to navigate the complex hiring process successfully.

Technology

Unleashing the Power of AI: Sword Imagery with AI Image Prompts

Published

1 day ago

September 19, 2024

Hazel William

Artificial Intelligence (AI) is transforming how we approach visual arts, opening new doors for creativity and design. One of the most fascinating applications is in generating detailed and captivating sword imagery using AI image prompts. Whether you’re designing a fantasy game, conceptualizing a film prop, or just exploring creative possibilities, AI can help bring your vision of swords to life. This article delves into how AI image prompts work, provides insights into different prompt techniques, and showcases a variety of examples to inspire your next project.

The Magic Behind AI Image Prompts for Sword Imagery

AI image prompts involve instructing an AI model with specific keywords or descriptions to generate images. This technology leverages machine learning algorithms to interpret these prompts and create visuals that match the given criteria. For swords, this means you can generate anything from intricately detailed historical blades to fantastical weapons from imaginary worlds.

Key Components of Effective AI Prompts

Detailed Descriptions: The more information you provide, the more accurately the AI can create the image. Descriptions might include the sword’s material, design elements, and unique features.

Context and Environment: Including the sword’s surroundings can enhance the visual impact and narrative of the image. Context can range from a battlefield scene to a serene, mystical setting.

Style and Aesthetic: Define the visual style of the sword—whether it’s realistic, abstract, or themed—so that the AI can tailor the output to fit the desired look.

Exploring AI Image Prompt Techniques

1. Detailed Descriptive Prompts

When crafting detailed descriptive prompts, specificity is key. Providing an AI with comprehensive descriptions can lead to highly accurate and visually stunning sword imagery. For example:

Prompt: “A medieval longsword with a silver blade, adorned with intricate Celtic knotwork along the hilt and a sapphire embedded in the pommel. The sword is displayed on a dark wooden table with a faint glow illuminating its surface.”

This prompt guides the AI to focus on every detail, from the blade’s material and engravings to the setting of the sword. Detailed prompts help ensure that the final image aligns closely with the envisioned design.

2. Contextual Prompts

Incorporating context into your prompts can add depth and narrative to the sword imagery. Contextual prompts often include details about the setting, lighting, and mood, which can dramatically influence the final image. For instance:

Prompt: “An ancient elven sword glowing with an ethereal blue light, embedded in a moss-covered stone pedestal in an enchanted forest. The surrounding trees have luminescent flowers, and the atmosphere is misty and magical.”

By setting the sword in a specific environment, the AI can generate an image that not only features the sword but also conveys a rich story and ambiance.

3. Style-Specific Prompts

AI can produce various styles of imagery depending on the instructions provided. Style-specific prompts are ideal for achieving a particular aesthetic, such as futuristic, steampunk, or fantasy. For example:

Prompt: “A futuristic laser sword with a sleek, metallic handle and a glowing, neon-blue blade. The sword is depicted against a high-tech cityscape with neon lights and holographic billboards.”

This type of prompt directs the AI to focus on stylistic elements that define the desired visual theme, resulting in images that fit a specific genre or look.

AI-Generated Sword Imagery: Examples and Chart

To illustrate the power of AI image prompts, we’ve compiled a chart showcasing various examples of sword imagery generated using different types of prompts. This chart highlights the diversity and creativity achievable through AI technology.

Prompt Type	Description
Detailed Descriptive	“A golden broadsword with intricate engravings and a sapphire-encrusted hilt, resting on a velvet cushion in a display case.”
Contextual	“An ancient elven sword with runes glowing faintly, embedded in a pedestal surrounded by swirling mist and enchanted flora.”
Style-Specific	“A high-tech plasma sword with a chrome finish and a bright blue energy blade, set against a futuristic urban skyline.”

Tips for Crafting Effective AI Image Prompts

Be Precise and Detailed: Specificity helps the AI understand your vision better. Describe every element you want in the image to achieve the most accurate results.

Experiment with Variations: Slight adjustments in your prompts can lead to a wide range of results. Experimenting with different descriptions can help you discover new and unexpected designs.

Incorporate Visual References: Providing reference images or describing visual elements can help the AI better grasp the look and feel you’re aiming for.

Iterate and Refine: Don’t hesitate to refine your prompts based on the outputs you receive. Iteration can help fine-tune the imagery to match your expectations.

Conclusion

AI image prompts have revolutionized the way we create and visualize sword designs, offering limitless possibilities for artists, designers, and enthusiasts. By mastering the art of crafting detailed, contextual, and style-specific prompts, you can leverage AI’s capabilities to generate stunning and imaginative sword imagery. Dive into the world of AI-generated art, explore the diverse styles and contexts, and let your creativity flourish with the power of technology.

FAQs

1. What are AI image prompts?

AI image prompts are specific instructions or keywords provided to an AI model to generate images based on the given criteria. These prompts guide the AI in creating visuals that match the described elements, such as the design, context, and style of an object—in this case, swords.

2. How do I craft effective AI image prompts for swords?

To craft effective AI image prompts, follow these guidelines:

Be Detailed: Include specifics about the sword’s design, material, and features. For example, “a silver longsword with intricate gold engravings on the blade and a ruby-encrusted hilt.”
Set the Scene: Describe the environment or context in which the sword is displayed. For instance, “a sword resting on a moss-covered rock in a misty forest.”
Define the Style: Specify the visual style or aesthetic you want, such as “a steampunk-inspired sword with brass fittings and glowing elements.”

3. What types of prompts can I use to generate sword images?

You can use various types of prompts to generate sword images:

Detailed Descriptive Prompts: Focus on specific features and materials of the sword.
Contextual Prompts: Include details about the sword’s environment or the scene in which it appears.
Style-Specific Prompts: Specify the visual style, such as futuristic, fantasy, or historical.

4. What are some common applications of AI-generated sword imagery?

AI-generated sword imagery can be used in a variety of applications:

Gaming: Designing fantasy weapons and props for video games.
Film and TV: Creating visual concepts for movie or TV show props.
Art and Illustration: Producing unique and imaginative sword designs for digital art.
Marketing and Merchandising: Designing eye-catching visuals for promotional materials and products.