It’s 2024 and one of the biggest trends we’ve seen this year has been Western style, with the Cowboy Core dominating every other TikTok and Instagram post. Many celebrities, Beyoncé and Post Malone included, have had their own influence on this, as have the screens with Barbie and Yellowstone appealing to the audience globally. This being said, it’s the perfect time to talk about western wear in Australia, and what better way to do so than by using Pure Western as a notable example?
Pure Western: How the Brand Was Born
It’s a brand that came to be in 2010 when Australians were after reliable and fashionable clothes with rugged appeal. Thomas Cook took heed and created this Western brand that people could trust, and it all started out with their exceptional Pure Western jeans made from top-notch denim now available in a range of washes, stretch, fit, and detail.
After turning into a huge success, the brand started expanding its assortment of quality, durable, and stylish clothing items, encompassing pieces for men, women, and children alike, making sure the whole family could be dressed in outstanding items from head to toe.
There’s even a little something for pets, such as cute collars and leads, so no one is left out. And, it’s easy to come across their collection of products at trusted Pure Western Australia retailers. Wondering why it’s a good idea to make room for this brand in your wardrobe? Here are some.
A Variety to Shop From
It all started out with the jeans for this company, products that are to this day known for being built for comfort as much as durability. With carefully added details like reinforced stitching, plus a fit that can accommodate active movement, they’re the perfect choice for people from all walks of life, and all kinds of lifestyles and hobbies.
The range of cuts and washes also makes the denim and pants suitable for various settings, from the more rugged to the more urban, so it’s easy to welcome them in your closet. Additionally, it didn’t take long for the company to start expanding their production to more items. You can swear by the Pure Western Australia authentic brand if you’re looking for:
Tops
Anyone looking for something traditionally in country style could find it in the form of Pure Western shirts that come with all the Western elements you need and want, including snap closures, embroidery that stands out, as well as yokes. This makes them suitable for different activities and environments, and the variety in pattern, colour, and fabric makes it easy to find the top that’s fit for your lifestyle and preference.
The brand also doesn’t lack when it comes to t-shirts, with fun graphic designs available in many colours, for men, women, and kids. In other words, they didn’t forget about people’s casual style needs either. Pair them with jeans, shorts, skirts, leggings, other tops, even long sleeve ones worn underneath – they’re versatile and easy to incorporate.
Skirts and Dresses
If as a woman you’re looking for something more feminine, but still with the rugged appeal, this brand can treat you to a selection of skirt and dress designs with cute detailing like frills, yokes, ruffles, lace, embroidery, and floral prints. They’re all easy to pair with other rugged essentials, like shirts, hats, and boots, or even ones in other styles as they give you flexibility with the styling.
Outerwear
Besides the shirts, Pure Western has got your back when the temperatures drop too. Their array of warm and comfortable vests and jackets, from lightweight to heavyweight ones, has everything you could want. For one, this outerwear range is made from quality materials like fleece, but it’s also equipped with details like soft padding, inner fur, and collar lining, and has convenient pockets made to take care of your storage needs.
Footwear and Accessories
From the stylish and rugged footwear made to support you every step of the way, to the versatile and fashionable belts, Western hats, baseball caps, and even Pure Western bags and wallets, their assortment has plenty to offer and caters to a wide range of styles and needs. And, if you want to have your doggo catch up with your fashion trend, there’s always the right option of collar or lead to pick from.
Incredible Craftsmanship and Overall Quality
Over the years, Pure Western has grown as a brand in Australia because of its commitment to creating quality products from start to finish. The people behind it have always understood the importance of providing customers with the kind of end result that could withstand the rugged conditions and frequent use they’d put them through with fieldwork, or even with just casual wear year after year.
They do this by keeping up with their high standards in terms of craftsmanship, as well as by paying attention to the design in every detail. From the choice of the material for the clothing or accessory item to the material used for features (e.g. zipper, buttons), and the quality of the signature stitching, they don’t leave anything to chance. All this makes up the recipe for creating pieces that can not only stand up to the demands of work, but also look great to be worn for leisure too.
Modern Western Appeal
While they’ve been creating items with the Wild West appeal, noted in the patterns, as much as the details like embroidery and yoke, the Pure Western clothing stands out for the modern twist. Not surprisingly, their items are beloved by many from different generations, and this goes for those who are after the rugged aesthetic as much as those after comfort, function, and quality all neatly done in a modern package.
It’s safe to say this is a brand that transitions from rural settings to mainstream fashion. Their commitment to authenticity, quality, plus affordable pricing further adds to the appeal of their items. So, if you want to buy durable pieces, that can withstand the conditions you put them through, and which you can wear from the rural landscapes to the cityscapes with utmost style and modern flair, look no further than this authentic Australian brand.
