Facebook is only sometimes the first location people think of when they think of online reviews. However, Facebook reviews are increasingly significant. This article explains how you can obtain Facebook reviews and their importance from grade scholars to grandparents use Facebook; therefore, even if your company doesn’t already have an account on Facebook, you’re wasting money.
Whatever demographics you’re trying to reach, a significant portion of the people you want to get is already on Facebook, sharing tips for shopping with their friends and reviewing reviews from random people. Utilize the giant social media platform to your advantage when looking to buy new customers or increase sales by receiving more reviews on Facebook.
Why Facebook Matters?
There was a time when Facebook was limited to American university students. The days of college students are gone. Facebook publishes the average number of 1.79 billion active daily users and 2.89 billion active monthly users. The site’s huge number of users grows, and as its users span the globe, you can use it to connect with almost anyone.
Reviews on the Rise
A great benefit for companies is that users are more than just with Facebook to connect and share recommendations. They’re also sharing suggestions.
Think about an earlier study of over 1,000 Americans. It revealed that Facebook is among consumers’ most popular ways to endorse or rate local businesses.
- Forty-seven per cent of users said they used Facebook to suggest or rate local businesses to friends during the last twelve months.
- If asked the same question regarding other review websites, Facebook did well on the market, compared to other review sites such as Google (81 per cent), Yelp (53 per cent), and Apple Maps (13 per cent).
Exposure and Ease
If you request clients to submit Yelp reviews, they might be a little late to have an account on Yelp. Those who do not aren’t likely to sign up for a new account to leave reviews. But you’re more likely than not to have a large number of your customers already using Facebook, so writing positive reviews takes little effort.
If someone writes you a glowing review, the information is automatically distributed to all of their friends and provides a massive gain in exposure for your accessible business. (Of course, bad reviews are just as easy to spread, and that’s why your customers need to use Facebook to leave positive reviews. This will be discussed later.)
Trustworthiness
Another reason you should put the effort into getting Facebook reviews is the credibility they can provide your business. Reviews that are legitimate on Facebook will make your business appear more trustworthy and help clients trust you more. You may be wondering what reviews on Facebook differ from other review websites. In the end, you could review any other site. The reviews you get on Facebook do not just focus on your customers’ comments; they are also about the platform’s reliability in general.
Most customers trust reviews written by popular review sites like Facebook, Google, and Yelp. Reviews posted on less well-known review websites can be perceived as suspect and unreliable, even when they’re, in fact, not! In fact, if your aim is to destroy someone’s reputation, you can purchase negative Facebook reviews. This can be done easily with the help of Followerzoid, the best platform for social media services.
Search Engine Visibility
Facebook pages aren’t the only ones present on Facebook, obviously. They are also ranked on the top search engines such as Google or Bing. If someone searches for a particular service in a particular location, they’ll likely discover Facebook pages from firms that serve the service appear on the top page.
Being on the first page will expose your site to 71% of visitors to Google, increasing the likelihood of attracting new clients. Yet, ranking your website’s page in search payoff can be very challenging. Because Facebook is one of the most visited websites, Your Facebook site will rank better. And…
It’s Not Just About Facebook Users
“Okay,” you might be thinking, “so people who actually use Facebook might be talking about my business.” However, it’s much more than that.
Anyone who isn’t a Facebook user can check out the reviews they’re receiving.
If you type in an exact business on Google, the box that appears on the right-hand side of the payoff page displays an outline of the company that includes photos, its times of operation, and some highlights from Google reviews that the company has received. The box now also includes reviews derived from Facebook and other websites. If you’ve got excellent scores on Facebook, anyone who Google your business will be able to observe this—even when they don’t visit Facebook!
How to Get Facebook Reviews?
The previous study revealed that 7 of 10 customers will leave reviews for businesses if asked. Here’s how you can start with Facebook reviews:
1. Make a Facebook page for your company if you don’t have one.
Make sure to include lots of photos as well as more information. It is then possible to invite customers and your friends to join this page:
- Visit your business page and click “More” under your cover picture.
- Click on “Suggest Page.”
- Follow the steps below to download your clients’ emails. Anyone with a Facebook account can make suggestions for your page.
2. How to Set Up Facebook Reviews?
Check if your “Reviews” tab is visible on your Facebook profile. The tab should be visible as a default feature; however, if it isn’t, then take these steps to enable it:
- Visit your Facebook page
- Select “Settings” on the Manage section of the page.
- In the next window, go to “Templates & Tabs.”
- Click the “Review” button to turn the feature on.
To make it easier for your customers to review your business, Make sure that the opportunity appears. You can also alter the order of your options on the menu of pages by selecting “Templates & Tabs.”
3. Request satisfied customers to leave reviews.
It’s a good idea to end the transaction with “How was your experience with us today?” or a similar question.
- If someone tells you that they enjoyed the experience, you can say, “Great! We’d love it if you’d share your experience on our Facebook page.” Or, “Glad to hear it! Be sure to review us on our Facebook business page.” Don’t get too pushy. Being casual and amiable will get your task completed.
- Ask them what they could’ve done differently if someone isn’t committed or harmful. If you can answer your concerns with the person, you might consider soliciting a Facebook review. If someone is angry, you shouldn’t discuss the issue in any way.
4. How to Respond to Facebook Reviews
The review section you have created is intended to function as something other than a single-sided communications platform. Being a business and a business, it’s essential to reply to all reviews you can, preferably those that are negative, so that your clients know you value them and are determined to boost your customer service.
The reviews published on Facebook appear as Facebook posts. You can reply in the comments section beneath the review.
Be sure to reply on behalf of your business, not as your private profile. If you want to interact with your customers on behalf of your business, click the drop-down menu button next to your profile image at the bottom of the page. Choose the profile of your company before you proceed to reply.
Are you looking to buy negative Google reviews securely? Read this guide on AppsGeyser blog.
5. How to Delete Facebook Reviews?
Some reviews may speak less favorably of your company. However, even if you are dissatisfied with some negative reviews, it’s impossible to erase individual Facebook reviews. It’s only possible to disable all reviews from “Templates and Tabs. “Templates & Tabs” opportunity. We don’t usually advise removing reviews from your Facebook pages. For one thing, a few negative reviews in a sea of favorable reviews is generally acceptable.
6. Post occasional updates to your Facebook page.
Share photos, info about upcoming events or sales, and funny jokes and anecdotes. Some posts end with lines like “Did you visit during our last sale? ” to encourage more helpful feedback.
7. Set up the process you use to search for reviews.
One of the most effective methods to get customers to post regularly positive reviews is automated feedback software like Followerzoid, which sends your clients a quick survey concerning your business. Happy customers will be sent to the review website you choose, which allows them to post reviews, while unhappy clients are directed to you so that you can solve their issues. This is the most efficient method to ensure consistently favorable online reviews.
What If My Customers Need Facebook Accounts?
Be aware that Facebook isn’t just the one review site user’s use. Therefore, you should have an account on all critical websites. If you request reviews and the client responds, “I don’t have Facebook,” it is possible to suggest, “We’re not picky! We’d like you to write a review via Yelp and Google.” Different review sites guarantee your customers will be awed by your work on diverse platforms.
Final Thoughts
It’s time to start planning your activities to obtain more favorable online reviews. It is possible to do this manually or connect with every client and leverage the potential of Facebook and many other social media platforms with an automated solutions.
