The beauty industry is saturated with countless products, most of which extoll the wonderful things that a consumer will get if they buy them. The sad truth is that many of these products do not live up to the hype and do not even bother to properly test the cosmetics and skin care that they put on the market.
When skin care and cosmetic companies fail to test products, it is a losing proposition for both consumers and the business that produces the line. People can get hurt and companies can lose customers, and, in some cases, the entire business.
Skin Has Special Needs
The skin is the largest organ of the human body and the medical field of dermatology is the billion-dollar tending to its needs. People are unique individuals and there are a huge number of dermatology patients who require special care for their skin. When people use skin care, they often rely on their dermatologist’s recommendations to find the best brand for their skin. While some might view it as vanity, a dermatologist might consider it to be a valid medical need. The proof that it is true is no more than just a quick web search away. Untested skin care products have been the subject of lawsuits that could have been avoided if the product had been properly tested.
Do Governments Regulate Cosmetic Products?
Many might assume that countries regulate cosmetics and skin care products, but surprisingly enough, not all do. In the U.S., The Federal Drug Administration (FDA) mentions the need for product testing and does require these products not to have certain harmful materials. However, the FDA does not have the legal right to disapprove a product being launched onto the open market. Some irresponsible and unethical companies have used this loophole to avoid responsibility, selling harmful products to consumers in the process.
However, these companies are making a risky gamble. The FDA does have a complaint page for consumers to report problematic cosmetic products. If anyone has a reaction, or the product is “off” (smelly, off-colored, suspected contamination), it can be reported to the agency. A practical way to avoid this is to have adequate product testing done before selling it to consumers. In cases where the product has undergone proper testing, this helps protect the company and product because it has been solidly vetted.
Consumer Research
Some product testing companies also provide consumer research for skin care companies. In addition to the proper testing, this helps businesses get better acquainted with their customers and find out what they need and want. Establishing a deeper connection and rapport with consumers gives companies a better sense of their audience and market. Consumers who feel connected to the companies they buy products from are likely to be loyal, returning customers.
For more information about product testing, The Benchmarking Company is a great resource for exploring options and processes. Consumers deserve products that are healthy and helpful. A reputable company should protect its customers and invest in comprehensive product testing that is great for businesses and consumers.
